---
title: "Knowledge Panel"
description: "A knowledge panel is an information box that appears on the right side of Google search results, displaying key facts about entities like businesses, people, places, and organizations."
category: "Technical SEO"
date: "2026-03-05"
url: "https://getbeast.io/glossary/knowledge-panel/"
type: "glossary"
---

# Knowledge Panel

**Category:** Technical SEO | **Updated:** 2026-03-05

A knowledge panel is an information box that appears on the right side of Google search results, displaying key facts about entities like businesses, people, places, and organizations.

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## What Is a Knowledge Panel?
A knowledge panel is a rich information box displayed on the right side of Google's desktop search results (or at the top on mobile) for entity-based queries. It aggregates information about a business, person, place, or organization from multiple authoritative sources, including Google Business Profile, Wikipedia, and structured data from websites.

## Why Knowledge Panels Matter
Knowledge panels establish entity authority and brand visibility in search. They display key business information (contact, hours, reviews) directly in search results. For brands, having a knowledge panel signals that Google recognizes you as a notable entity in your space.

## How to Earn a Knowledge Panel
Establish your entity across authoritative sources: create a Google Business Profile, ensure consistent NAP (Name, Address, Phone) across the web, earn a Wikipedia article if notable enough, implement Organization schema markup, and build authoritative mentions and citations.

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## Related Terms

- [Structured Data](/glossary/structured-data/)
- [Schema Markup](/glossary/schema-markup/)
- [Featured Snippet](/glossary/featured-snippet/)
- [Rich Snippets](/glossary/rich-snippets/)


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*Part of the [GetBeast SEO Glossary](/glossary/). Visit [GetBeast.io](https://getbeast.io) for professional SEO and log analysis tools.*