---
title: "Local Pack"
description: "The Local Pack (Map Pack) is a prominent Google SERP feature displaying the top 3 local business listings with a map, appearing for queries with local intent and driving significant click-through rates."
category: "Local SEO"
date: "2026-03-05"
url: "https://getbeast.io/glossary/local-pack/"
type: "glossary"
---

# Local Pack

**Category:** Local SEO | **Updated:** 2026-03-05

The Local Pack (Map Pack) is a prominent Google SERP feature displaying the top 3 local business listings with a map, appearing for queries with local intent and driving significant click-through rates.

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## What Is the Local Pack?
The Local Pack (also called the Map Pack or 3-Pack) is a prominent Google SERP feature that displays the **top 3 local business listings** with an embedded Google Map. It appears for queries with local intent (e.g., "pizza near me," "dentist in Austin," "plumber"). Each listing shows the business name, rating, review count, address, hours, and a link to the website or directions. Clicking "More places" expands to the full Google Maps local finder.

## Why the Local Pack Matters
The Local Pack appears **above organic results**, making it the most visible position for local queries. Studies show the Local Pack receives approximately **44% of clicks** for local searches. The top position in the Local Pack gets 3x more clicks than positions #2 and #3. For brick-and-mortar businesses, appearing in the Local Pack directly drives phone calls, direction requests, and website visits. It's often more valuable than ranking #1 in organic results.

## How to Rank in the Local Pack
Google's local ranking factors are: **Proximity** (distance from searcher), **Relevance** (how well your profile matches the query), and **Prominence** (how well-known your business is online). Optimize your Google Business Profile completely. Build consistent NAP citations. Earn positive Google reviews. Create locally-relevant content on your website. Build local backlinks. Use local schema markup. Ensure your website is mobile-friendly and fast.

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## Related Terms

- [Google Business Profile](/glossary/google-business-profile/)
- [Local SEO](/glossary/local-seo/)
- [NAP Consistency](/glossary/nap-consistency/)
- [Local Citations](/glossary/local-citations/)
- [Review Management](/glossary/review-management/)


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*Part of the [GetBeast SEO Glossary](/glossary/). Visit [GetBeast.io](https://getbeast.io) for professional SEO and log analysis tools.*