---
title: "Local SEO"
description: "Local SEO is the practice of optimizing a business's online presence to attract customers from relevant local searches, including Google Maps and the local pack in search results."
category: "SEO Fundamentals"
date: "2026-03-05"
url: "https://getbeast.io/glossary/local-seo/"
type: "glossary"
---

# Local SEO

**Category:** SEO Fundamentals | **Updated:** 2026-03-05

Local SEO is the practice of optimizing a business's online presence to attract customers from relevant local searches, including Google Maps and the local pack in search results.

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## What Is Local SEO?
Local SEO focuses on optimizing a business's visibility for geographically related searches — queries like "coffee shop near me," "plumber in Chicago," or "best restaurant downtown." It involves optimizing your Google Business Profile (GBP), building local citations (NAP consistency), earning local reviews, and creating location-specific content. Local results appear in the Map Pack (top 3 local listings) and local organic results.

## Why Local SEO Matters
46% of all Google searches have local intent. "Near me" searches have grown 500%+ in recent years. For brick-and-mortar businesses, local SEO directly drives foot traffic and phone calls. The Google Map Pack appears above organic results for local queries, making it the most visible position. 88% of consumers who do a local search on mobile visit a store within 24 hours.

## How to Optimize for Local SEO
Claim and optimize your Google Business Profile with accurate information, photos, and posts. Ensure NAP (Name, Address, Phone) consistency across all directories and citations. Earn Google reviews and respond to them. Create location-specific pages with local schema markup. Build local backlinks from community organizations, local news, and business directories.

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## Related Terms

- [SERP](/glossary/serp/)
- [Structured Data](/glossary/structured-data/)
- [Schema Markup](/glossary/schema-markup/)
- [Search Intent](/glossary/search-intent/)


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*Part of the [GetBeast SEO Glossary](/glossary/). Visit [GetBeast.io](https://getbeast.io) for professional SEO and log analysis tools.*