---
title: "Moz"
description: "Moz is an SEO software company known for creating the Domain Authority metric, offering tools for keyword research, link analysis, site auditing, and local SEO management."
category: "SEO Tools & Analytics"
date: "2026-03-05"
url: "https://getbeast.io/glossary/moz/"
type: "glossary"
---

# Moz

**Category:** SEO Tools & Analytics | **Updated:** 2026-03-05

Moz is an SEO software company known for creating the Domain Authority metric, offering tools for keyword research, link analysis, site auditing, and local SEO management.

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## What Is Moz?
Moz is one of the pioneering SEO software companies, founded in 2004 (originally as SEOmoz). It's best known for creating the **Domain Authority (DA)** and **Page Authority (PA)** metrics, which became industry-standard measures of website ranking strength. Moz Pro offers keyword research (Keyword Explorer), link analysis (Link Explorer), site auditing, rank tracking, and on-page optimization tools. Moz Local handles local SEO listing management.

## Why Moz Matters for SEO
Moz's Domain Authority metric is referenced across the SEO industry for evaluating link quality and website strength. Moz's Link Explorer provides detailed backlink analysis including spam score detection. The Keyword Explorer tool offers unique metrics like Priority Score that combines volume, difficulty, and CTR opportunity. Moz's community and educational resources (Whiteboard Friday, Beginner's Guide to SEO) have educated millions of SEO practitioners.

## Key Moz Features for SEO
Use **Link Explorer** to analyze backlinks and identify toxic links via Spam Score. Use **Keyword Explorer** for keyword research with Moz's proprietary difficulty and priority scores. Run **Site Crawl** to find technical SEO issues. Track rankings with **Rank Tracker**. Use **Moz Local** to manage and sync business listings across directories for local SEO.

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## Related Terms

- [Domain Authority](/glossary/domain-authority/)
- [Backlink](/glossary/backlink/)
- [Link Building](/glossary/link-building/)
- [Local SEO](/glossary/local-seo/)
- [Disavow Links](/glossary/disavow-links/)


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*Part of the [GetBeast SEO Glossary](/glossary/). Visit [GetBeast.io](https://getbeast.io) for professional SEO and log analysis tools.*