---
title: "Remarketing"
description: "Remarketing (retargeting) is a digital advertising strategy that shows targeted ads to users who have previously visited your website or engaged with your content, encouraging them to return and convert."
category: "Digital Marketing & PPC"
date: "2026-03-05"
url: "https://getbeast.io/glossary/remarketing/"
type: "glossary"
---

# Remarketing

**Category:** Digital Marketing & PPC | **Updated:** 2026-03-05

Remarketing (retargeting) is a digital advertising strategy that shows targeted ads to users who have previously visited your website or engaged with your content, encouraging them to return and convert.

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## What Is Remarketing?
Remarketing (also called retargeting) is an advertising technique that targets users who have previously interacted with your website, app, or content. When a user visits your site, a cookie or pixel tracks them, and you can then show them targeted ads as they browse other websites (Google Display Network), social media (Facebook, Instagram), or search (Google RLSA — Remarketing Lists for Search Ads). Remarketing typically has 2-3x higher conversion rates than cold traffic.

## Why Remarketing Matters
Only 2-3% of website visitors convert on their first visit. Remarketing brings back the **97% who left**. It keeps your brand top-of-mind during the consideration phase. Remarketing audiences are pre-qualified — they've already shown interest by visiting your site. **RLSA (Remarketing Lists for Search Ads)** lets you bid higher on search ads for past visitors, combining intent signals from both the search query and previous site visit.

## How to Use Remarketing Effectively
Segment audiences by behavior (visited pricing page vs. read a blog post). Create tailored ads for each segment (someone who viewed pricing gets a discount offer; a blog reader gets a free trial CTA). Set frequency caps to avoid ad fatigue. Exclude converted users. Use dynamic remarketing to show specific products users viewed. Combine remarketing with organic content marketing — visitors from SEO can be remarketed via paid channels.

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## Related Terms

- [PPC (Pay-Per-Click)](/glossary/ppc/)
- [Google Ads](/glossary/google-ads/)
- [Conversion Rate](/glossary/conversion-rate/)
- [Landing Page](/glossary/landing-page/)


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*Part of the [GetBeast SEO Glossary](/glossary/). Visit [GetBeast.io](https://getbeast.io) for professional SEO and log analysis tools.*