---
title: "Seznam"
description: "Seznam is the Czech Republic's home-grown search engine and internet portal, holding approximately 25% market share in Czechia with its own independent search index and crawler."
category: "Search Engines"
date: "2026-03-05"
url: "https://getbeast.io/glossary/seznam/"
type: "glossary"
---

# Seznam

**Category:** Search Engines | **Updated:** 2026-03-05

Seznam is the Czech Republic's home-grown search engine and internet portal, holding approximately 25% market share in Czechia with its own independent search index and crawler.

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## What Is Seznam?
Seznam.cz is the Czech Republic's largest domestic search engine and internet portal, founded in 1996 — two years before Google. It maintains approximately **25% market share in Czechia** (with Google holding ~70%). Unlike many regional alternatives that rely on Bing, Seznam operates its **own independent search index** built by its crawler (SeznamBot). Seznam also offers maps (Mapy.cz), email (Email.cz), news, and other portal services popular with Czech users.

## Why Seznam Matters for SEO
For businesses targeting Czech consumers, Seznam represents a significant audience — roughly one in four Czech searches happens on Seznam. Its independent index means **ranking on Seznam requires separate optimization** from Google. Seznam uses its own ranking algorithm that weighs factors differently from Google, including stronger emphasis on domain age, Czech-language content quality, and local relevance. Seznam Webmaster tools provide unique insights.

## How to Optimize for Seznam
Register with Seznam Webmaster (search.seznam.cz/webmaster). Submit your sitemap. Create high-quality Czech-language content. Seznam favors established .cz domains with consistent Czech content. Use Seznam's keyword research tools (Sklik keyword planner). Monitor SeznamBot crawling in your server logs — it has different crawl patterns from Googlebot. Ensure proper hreflang tags for Czech-language versions.

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## Related Terms

- [Google Search](/glossary/google-search/)
- [Yandex](/glossary/yandex/)
- [Web Crawler](/glossary/web-crawler/)
- [Hreflang](/glossary/hreflang/)
- [Crawl Budget](/glossary/crawl-budget/)


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*Part of the [GetBeast SEO Glossary](/glossary/). Visit [GetBeast.io](https://getbeast.io) for professional SEO and log analysis tools.*